What could be the problem?
The
problem observed in almost all websites, which got hit by the penguin penalty,
is that the techniques used by the SEO agencies, which they hired, were against
Google guidelines. Most of these agencies used either link networks or other
low quality link building methods. Lack of transparency regarding the SEO
techniques done on the client’s website led to Penguin penalty by Google and
the clients lost huge traffic and revenue as a result.
What is the solution?
Analysis
The
first thing to do is to do a thorough analysis to identify from where the bad
links are coming from. You can hire professionals like us to do this job for
you. The next part of analysis is to identify the update that penalized your
website. Once you have confirmed the hit is due to negative links, you have to
identify all the negative links in your link profile. Remember to cover all the
all the bases, as most of the link profiles will have thousands of enlisted links.
Contacting your
previous SEO
You
can approach the SEO agency that you hired previously and ask them if they had
used any illegal link building strategies. You have to make sure that you are
approaching them with the evidence for the alleged use of illegal techniques.
Link removal
The
next thing to be done is to remove the negative and bad backlinks. You need to
identify the right links to be removed and approach the webmasters directly
through emails. You should let them know that your website has been hit by
Penguin update and send them the list of links, you need, to be removed from
your website. Some webmaster might ask money for link removal but don’t pay
them. Just note this down in the reconsideration request and proceed to the
next target website to request link removal.
Once
you have contacted all the Webmasters manually, you can proceed to make use of
the link disavow tool. You can add the links and parent domains of these links
to this tool to submit a disavow request. Just make sure that you are sending
the list of links that you really wish to disavow and you are submitting the
disavow request only after trying and failing to remove them manually.
It
is time to send the reconsideration request once you have completed all the
required steps for that. You should send the reconsideration request with a
detailed report of your efforts on manually removing the links. It might take a
week or month for Google to respond to the reconsideration request. You will
get back all the traffic you lost and your site will build back its reputation
if the reconsideration request gets a positive response from Google.
